BuyFacts uses rule examples to show the option of a focus or approach rule based on the vendor product or solution and the strategic or tactical role profile of a decision maker, recommender, or influencer. A rule can be general or more specific and usually depends on the nature of the research project. Our sample scenario is a focus question on online survey length, and this one focuses on sponsor needs, scope creep, and risks from an extended interview length. Declarative statements about both result and benefit bring definitive positioning to the rule along with a value statement.