The Best Practice Points of Why-What-How

Words That Spell Impact

SALES EFFECTIVENESS, MESSAGING, FACTS AND TRENDS THAT EXTEND EXPERTISE AND INSIGHT OUTWARD TO EXISING AND NEW CHANNEL PLAYERS

CHANNEL GROWTH

Showcase Rising Stars and Move On From Those Who Raise Objections

Avoid Being Jack of All Trades and
Ace of None

Extend Thought Leadership to Vertical or Audience Segment
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