Primary research projects often take 10 to 19 weeks, a duration that hasn’t shortened in two decades. More stakeholders wanting involvement can lead to a loss of focus on the sponsor’s objectives. Clear roles and disciplined processes are essential.

Agile methods, including transparency around deadlines and defined roles for the Scrum Master, Research Owner, and Product Owner, ensure focus and progress. Regular updates and strong coordination keep the project on track, aligning with goals for revenue, retention, and reputation. This approach maximizes efficiency, helping projects meet their objectives without delays.​