The Best Practice Points of Why-What-How
Words That Spell Impact
RAISE THE RELATIVE PRIORITY OF AN OFFERING WITH TIME AND RESOURCE SAVINGS FOR INDIVIDUALS, DEPARTMENTS AND THE ORGANIZATION
Use a Timed Offer Flow that Offers Something of Individual Benefit
Timing is 70% of the Basis for Successful Outcomes
Topical Insight That Aligns with the Decision Process Stages not the Sales Cycle